Meetups to Grow Your Business
The word alone makes some people uncomfortable. You attend events, meet people, exchange business cards, diligently follow up… and then the disappointing fizzle. Rarely does anything come from your efforts.
The problem is that most people think networking mean selling. Unfortunately, that puts everyone involved on the defensive. Fortunately, there’s a better way to network. It involves changing your approach to networking and taking part in meetups to build business relationships.
Free Yourself from the Pressure of Networking Events
You may wonder why so many business owners struggle with networking.
Ordinary networking fails because so many people attend networking events for the wrong reasons. They want to sell something or ask for a favor.
Think about it. A lot of people who are only interested in promoting their own businesses approach you. A few of them may turn into legitimate leads, but you never get much out of it for the time invested.
But, you’re going at this from the wrong angle…
Meetups as an Alternative to Traditional Groups
Sol Orwell is a 7-figure entrepreneur and the co-founder of Examine.com. Even though he’s an online entrepreneur, he takes a personal approach to building businesses. Sol has a great approach to building a professional network of meaningful relationships.
1. Identify Meetups that interest you and are business-related.
2. Once you have identified your niche, start connecting with people.
3. Start establishing your credibility in your industry.
Easy as 1-2-3.
In case you’re wondering “What’s a Meetup?”, Meetup is the largest network of local groups in the world. With more than 9,000 groups of like-minded people getting together every day, Meetups are one of the easiest ways to find other people who share a common interest or cause.